Boots launches Deliveroo pilot to offer painkillers, make-up and snacks to your door

Boots has become the latest high street brand to link up with delivery app Deliveroo to help customers who may have over-indulged the night before.

The delivery company, used to transport fast food to customers through its fleet of thousands of cyle and moped couriers, said customers would be able to order 400 health and beauty products under a pilot programme.

The 14-store pilot launches in cities across the country from Monday, including Newcastle, Liverpool, Edinburgh and Nottingham initially, with plans to roll out in other areas if successful.

Read more: supermarket chain’s solar deal

The 400 products available to customers on Deliveroo will include pain relief, vitamins and plasters, but other products will also include No7 products such as make-up, sandwiches, snacks, toiletries and baby essentials.

Paula Bobbett, director of at Nottingham-headquartered Boots UK, said: “We are very excited about this new partnership with Deliveroo and have carefully selected over 400 products for its launch to help our customers get the things they need, when they need them.

“It will be super handy for times when you need something urgently but can’t leave the house, like if you’re feeling unwell or are looking after your kids.

“Our online business continues to grow and this partnership offers our customers a way to access our products quickly and easily.”

Boots saw a continued rise in online sales during successive lockdowns, including an 85% jump on the website between March 1 2020 and a year later.

Carlo Mocci, chief business officer for Deliveroo in the UK and Ireland, said: “This partnership will mean more choice and selection for our consumers, delivered in as little as 20 minutes, and will create more work for riders across the UK.”

Deliveroo has seen a huge expansion in its offerings during the pandemic, with high street stores keen to continue offering customers its products.

Several supermarkets are now on the platform and more high street names are signing up, although some in the industry have questioned the ability for brands to make a profit from the platform due to the high fees charged on each sale.

The 14 Boots stores offering services on Deliveroo are: Birmingham, Brighton, Cambridge, Edinburgh, Leeds, Liverpool, London, Croydon, Milton Keynes, Newcastle, Nottingham and Southampton.

Like this story? Why not sign up to get the latest business news straight to your inbox.

BusinessLive – West Midlands