Gallagher extends title sponsorship deal with Premiership Rugby

Insurance broker giant Gallagher has extended its title sponsorship deal with Premiership Rugby.

The company has been the title sponsor since 2018 when it took over from Aviva.

Previous sponsors have included Guinness, Zurich and Allied Dunbar.

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The exact length of the deal has not been disclosed.

Christopher E. Mead, chief marketing officer of Gallagher, said: “Gallagher Premiership Rugby is a league like no other; its combination of high-octane action and intense competition continue to attract an ever larger audience both in the UK and around the globe.

“That has taken the Gallagher brand into millions of new homes and businesses, created a better understanding of what we do and how we can help individuals and organisations manage personal and commercial risk.

“Through this new agreement, we look forward to strengthening a natural partnership between two increasingly globally-known and fast-growing franchises with shared values and ethical codes.

“Committing to extend our role as title partner will allow us to build on the fantastic awareness already generated by the partnership, deepen our connections with the communities surrounding the 13 Gallagher Premiership Rugby clubs and help us support local business partners with specialist advice and products tailored to their individual needs.

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“Being able to welcome fans, including our own Gallagher colleagues and clients, back into stadiums has been brilliant and given us a powerful reminder of how sport can bring people and communities together.”

Mark Brittain, chief commercial officer of Premiership Rugby, added: “Gallagher Premiership Rugby has never been more compelling and exciting as it is today and together, with Gallagher, we have found new ways to keep fans engaged, expand our audience and attract ever greater numbers, as we have continued to work together to grow the game.

“We’re delighted to have renewed our partnership and look forward to building on the last four years for the benefit of everyone involved in club rugby.

“In what has undoubtedly been a testing period for the sports industry, Gallagher has proved itself to be a strong ally and responsive partner ready to meet head-on the challenges the global pandemic levelled at the rugby community.”

BusinessLive – West Midlands