National Holidays brand returns two months after parent firm’s collapse

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National Holidays is making a return after the brand was snapped up by a South West business, two months after its parent firm collapsed into administration with debts of more than £200m.

Specialist Leisure Group (SLG) went bust in May with the loss of around 2,500, leaving administrators EY to write to customers with Shearings, National Holidays Tours, Wallace Arnold Travel and UK Breakaways.

The company also owned a number of hotel chains, including Bay Hotels, Coast & Country Hotels and Country Living Hotels.

Travel trade organisation Abta said more than 64,000 bookings were cancelled in the wake of the group’s demise, the majority of which were coach package holidays, which were financially protected.

Now Cheltenham based JG Travel Group has announced that National Holidays is making a return after the brand joined its group of companies, which also includes UK holiday businesses Just Go! Holidays and Omega Breaks and Albion Journeys for US customers.

In an announcement on a new website, the firm said: “We are delighted to announce that the National Holidays brand will be joining the JG Travel Group, whose other brands include Just Go! Holidays, Omega Breaks and Albion Journeys.

“We can’t wait to bring back all the holidays that customers loved and more! We pride ourselves on delivering a diverse, exciting and great value for money range of tours, focussing on excellent customer service – which includes nationwide pick-up points.

“We have huge sympathy for all customers who are still owed refunds from holidays booked when National Holidays was part of the Specialist Leisure Group. However, we have no involvement in these bookings taken up to 22 May 2020, when SLG went into administration.”

Last week administrator EY published its report on Specialist Leisure Group, showing the figures owed to unsecured creditors, which included £119m to National Holidays Tours Ltd creditors and £21m to National Holidays Ltd creditors.

Overall, estimated debts to unsecured creditors totalled £417m.

The Shearings brand and website have now been sold to Leger Holidays and is operating again as a new venture. Other assets to be sold are two principal coach interchanges in Normanton, near Wakefield, and Stretton. near Warrington.

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