ProtectaPet director becomes export champion

A director at a Stoke-on-Trent-based company has been appointed by the Government to help small businesses seize the post-Brexit opportunities offered by the UK’s new trade deals.

Eve Davies, of ProtectaPet, has joined the Department for International Trade’s cadre of more than 400 successful business leaders across England, tasked with passing their expertise in selling overseas onto other, less experienced companies.

Export Champions are typically business leaders, founders and international trade specialists from successful small and medium-sized enterprises (SMEs) that are selling successfully around the world.

Their aim is to help others in their local area and relevant sector to follow suit.

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International Trade Secretary Liz Truss said: “I am delighted that Eve has joined our Export Champion community and will play a crucial part in getting more businesses selling top-quality British goods and services across the world.

“They have incredible passion for seeing British businesses thrive and are keen to pass on their knowledge and expertise to others.

“The trade deals we are signing bring economic benefits to every part of the UK, support high quality jobs, and create massive opportunities. It is vital that businesses capitalise now, and our Export Champions will help their business boom by looking to new and exciting markets.”

As part of her new role, Eve will give bespoke insight on how more businesses can start their exporting journey or venture into new markets, speak at events and provide invaluable feedback to the Government.

Eve, who is the communications director at cat fencing solutions provider ProtectaPet, said: “Throughout the pandemic, pets have become increasingly important members of our families. This is a worldwide trend and we are seeing steady growth in our overseas markets.
“Becoming an Export Champion is a great opportunity to share our journey to the mutual benefit of our people, businesses and country.”

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Exports Minister Graham Stuart added: “We are putting exports at the heart of our vision for the future because we want to see more Brits in higher-paying employment and more of our companies thriving on the global stage. I would urge any business owner who has not considered selling abroad to utilise the services we provide and explore how exporting could take you to the next level.

“With experts like Eve leading by example, we hope more will follow in their footsteps and start a Great British exporting drive.”

BusinessLive – West Midlands